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Marketing

Created Dec 29, 2025

22 members

25 discussions

Share ideas, ask questions, and talk through how you’re getting the word out.

Wendy Beeby
Pre-Pay strategies - any tips
Hi - we are using Captura for the first time for our Fall Schools. We have previously used a pre-pay model but the trend was that parents would buy the cheapest package. Fair to say, we had very limited options in our old system. We tested Proofing in the Spring in Captura with great success. I know pre-pay is still very popular with studios and our schools are used to the pre-pay model. Seeing all the flexibility in how to create packages and products- packages, of course but now Build Your Own and Al La Carte), are there any stats or best strategies for the pre-pay model and tying to your price sheet?
1 week agolast reply 1 week ago
2
Meg Heyden (Captura)
How to get Email Addresses from Schools
Flip the narrative When a school provides email addresses, it is the most secure way for you to ensure that you deliver image galleries to the approved parent and guardians only. This should be a talk track with every school. As a studio, you don't want to have to be the one responsible for determining who should receive access to a gallery. It's a win win for everyone, because the schools have more control and we know that email addresses = revenue. Create a Parent Promise Have a parent promise available on your website that speaks to how you will contact parents with common sense and respect as well as a parents ability to opt out of communications at any time. Know your stuff From the SPOA, Student Data Security in School Photography Explainer (found here: https://www.schoolphotographersofamerica.com/student-data-privacy-help) "Federal laws that govern student data in school photography FERPA (Family Educational Rights and Privacy Act) FERPA governs the disclosure and use of student education records. Under FERPA: • Schools may share limited directory information with authorized vendors acting on the school’s behalf • Vendors may use the data only for the contracted purpose • Unauthorized use or disclosure is a violation of federal law Photography companies operate as school officials with legitimate educational interest, as defined by district contracts. What other tactics do you use?
3 months agolast reply 1 week ago
3
Helina Medhin (Captura)
Recap: Designer 2.0 Essentials Crash Course 🚌
Our recap from last week's Crash Course on Designer 2.0 is now up! If you missed it and want to learn the essentials, this is a must watch. Check it out below, friends! https://www.youtube.com/watch?v=eezEE-qMrN4&feature=youtu.be Cc: @Marissa Ferrighetto @Tyler Turner @Meg Heyden (Captura)
3 weeks agolast reply 3 weeks ago
2
Helina Medhin (Captura)
Increase AOV with the Candy Aisle: Up Your Revenue without Changing Pricing 💰

If you're a studio focused on n growth, AOV, or getting more out of the traffic you already have, this one is for you! Based on interim findings from the School Photography Industry Report, this article covers a simple way you can drive more revenue without changing your pricing. Learn more here . Most studios try to increase average order value by adding more products, redesigning packages, or adjusting pricing. That works, but it is slow. What we have seen across the Captura ecosystem is simpler. The biggest gains in AOV (average order value) often come from improving the moment customers are already buying. This is where the “Candy Aisle” approach comes in. It is not about changing your entire offering. It is about making better use of the cart. And the data backs it up.
1 month ago
0
Helina Medhin (Captura)
Senior Season Success: Your Downloadable Guide 🎓

Check out the full guide here . It covers everything from pricing and prep to gallery strategy and post-season review for senior workflows, all in one printable guide teams can actually use.
1 month ago
0
Helina Medhin (Captura)
🍂 Fall Readiness Replay Is Up + Design 2.0 Sneak Peek Inside 👀

Hey Guys! Today's event covered real (and easy) ways studios can save time, increase revenue, and head into Fall feeling a whole lot more prepared (without overhauling everything). Catch the replay here AND … if you stayed until the end, you got a first look at something big: Design 2.0 launches June 3. We shared a sneak peek during the session, so if you missed it, now’s your chance to catch up before launch week. Watch the replay and let us know your biggest takeaway in the comments.
1 month agolast reply 1 month ago
4
Eric Leszkowicz
New Features Help Marketing
This is one that I LOVE as we use free shipping as a major focus in our sales process.

1 month agolast reply 1 month ago
6
Kelly Doherty (Captura)
Are You Leaving Money on the Table? Abandon Cart Campaigns Are Your Highest-Converting Tool

Picture day is done. Parents are busy. Life gets in the way and a full cart gets left behind. Abandon cart campaigns catch your hottest potential customers right when they're most likely to buy and bring them back to complete their order. They are our highest-converting email trigger type, and the numbers show it: 63% open rate 12% click-through rate 3%+ conversion rate $2+ revenue per email sent Studios using abandon cart are also seeing overall marketing lift: open rates up 2.6% and CTR 20% higher compared to studios not using it. Now we've made it even easier to drive revenue with auto-attach abandon cart. Instead of manually attaching a campaign to every job, auto-attach does it for you. Every new job is automatically connected to your abandon cart campaign the moment it's created. Whether you use our pre-built campaign or bring your own, it runs in the background and keeps revenue coming in all season long. No manual sends. No following up. If you're not already running auto-attached abandon carts reach out to our marketing team today to get set up. Are you currently running abandon cart campaigns? We'd love to hear what's working for your studio, whether it's timing, subject lines, or messaging. Drop your insights below.
1 month ago
0
David Kapper
Sibling Package and Pricing Ideas
We currently offer a discount to families with siblings, but it usually requires them to order a package. I get a lot of parents that ask me to combine the sibling galleries so they can buy 1 package to include all of their pictures. I would love to know what others do about this.
3 months agolast reply 3 months ago
3
Helina Medhin (Captura)
👀 Missed “Meet Your Customer Success Team”? Catch the Replay + We Want Your Take

Last week’s live session was a good one. We pulled back the curtain on the Customer Success + Support teams — how we work, how we partner with you, and what actually happens behind the scenes when you reach out. If you couldn’t make it live (or want to revisit a few moments), you can watch the recording below! But more importantly — we want to hear from you : What’s one thing you wish you got more of from Customer Success or Support? Faster answers? More proactive check-ins? Help with strategy, not just troubleshooting? Something else? Or flip side: What’s something that’s been really helpful that you want more of? We’re actively shaping how these teams show up for you — so your input here actually matters . Drop a comment. We’re listening. 👂💬 https://youtu.be/Uf3LWWODjtE?si=Kc-MhKYKxETaAZWs
3 months ago
0
Helina Medhin (Captura)
Seasonal campaigns you always run 📣
Are there any promotions or campaigns you repeat annually because they consistently work? Let's talk about it.
6 months agolast reply 3 months ago
3
Marketing
Coming Soon: Auto-Attached Abandoned Cart Campaigns

Big update on the way that's going to save you time and drive more revenue. We're rolling out auto-attached abandoned cart campaigns across the Captura ecosystem. That means every job you create will automatically have follow-up campaigns running from day one. No setup, no extra steps, no gaps. Here's why this matters: jobs with campaigns attached see about 20% higher average order value. But right now, 38% of galleries don't have a campaign attached. Not because the strategy isn't there, but because it's easy to miss a step when things get busy. This update removes that gap entirely. Every job covered. Every parent followed up with. Every opportunity captured. Read the full blog post for more details. Questions? Reach out at studiomarketing@captura.io or connect with your marketing strategist. We're here to help.
Kelly Doherty (Captura)Posted 3 months ago
0