Bring yearbooks into your ecosystem | Marketing

Helina Medhin (Captura) · 2026-03-05T20:25:28.794322Z

Yearbooks are more than a nostalgic tradition. They’re one of the most underleveraged revenue drivers in school photography.In the U.S., approximately 85% of high schools and nearly 90% of middle schools publish a yearbook. The demand is already there. Families expect it. Schools value it.And globally, yearbook publishing represents a multi-billion dollar market that continues to grow.So why don’t more studios treat yearbooks as a core part of their revenue strategy?Historically, it wasn’t demand that made yearbooks difficult.So why don’t more studios treat yearbooks as a core part of their revenue strategy?Historically, the challenge wasn’t demand. Studios hesitated because they worried yearbooks could threaten their school photography business. In reality, the opposite is true. Offering yearbooks helps protect your schools by keeping full-service competitors from stepping in.To help strengthen your business, Captura made a major investment in yearbooks.With the addition of Studio Source Yearbooks, studios now have two powerful yearbook solutions inside the Captura ecosystem, making it easier than ever to add yearbooks to your offering without adding chaos.Two Yearbook solutions. One connected ecosystem.Every studio serves different types of schools. Some need advanced design flexibility. Others need speed and simplicity. Now, you don’t have to choose between power and ease.Option 1: Studio Source + MementoFor K–12 Schools: When you’re competing against larger yearbook publishers or serving schools that expect sophisticated design and layout control, this path delivers both operational structure and creative depth.This path is ideal when:You’re competing against large yearbook publishers with complex pricing and stressful deadlinesAdvisers want advanced but user friendly layout controlCreative flexibility mattersStudio Source provides the operational backbone, dashboard management, ecommerce, reorders, and fulfillment visibility, while Memento delivers a robust, competitive design experience.It’s built for studios ready to win bigger yearbook deals with confidence.Option 2: Captura YearbooksFor K-8 schools: When simplicity matters more than customization, Captura Yearbooks offers a streamlined experience designed for faster setup and minimal training.This solution is designed for:Faster setupMinimal trainingStraightforward templatesSchools where ease matters more than advanced customizationCaptura Yearbooks allows studios to build and sell beautiful books online with drag-and-drop simplicity, all aligned with your existing ecommerce experience.It’s streamlined, intuitive, and built for quick adoption.What data tells us Through Captura’s School Photography Industry Report (SPIR), surveying over 75,000 parents and schools across all 50 states, we’ve consistently seen a clear trend:Families value tangible keepsakes.And purchasing behavior improves when products are easy to find and easy to buy within a unified experience.When yearbooks are integrated into ecommerce alongside portraits and prints:Engagement extends beyond picture dayAverage order value increasesSchools see a more complete photography partnerThe opportunity isn’t creating demand. It’s reducing friction.A major step forward: Captura + Studio Source YearbooksCaptura’s acquisition of Studio Source Yearbooks wasn’t about adding another tool.It was about strengthening the yearbook experience from end-to-end.Studio Source brings decades of operational expertise in yearbook management and fulfillment. By bringing it into the Captura ecosystem, studios now benefit from:Greater visibilityMore predictable productionUnified systemsStronger supportYearbooks no longer have to feel separate from the rest of your workflow. They can run alongside it.Yearbooks as a strategic expansionIf you’re already serving schools for portraits, prints, and other photography products, yearbooks are a natural extension.They help you:Expand revenue within existing accountsStrengthen long term school relationshipsOffer a more complete solutionProtect and grow wallet shareAnd now, with two connected solutions inside one ecosystem, adding yearbooks doesn’t mean adding complexity.It means adding opportunity, with an experienced team and structure to support it.Ready to bring Yearbooks into your ecosystem?Whether your schools need creative flexibility or a simple, fast setup, Captura offers a yearbook solution built to scale with your studio.Meet with our team to explore the right yearbook path for your business here. Not an existing customer? No worries. You can still use Yearbooks without Workflow. Book a demo to learn more about Yearbooks here.

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Bring yearbooks into your ecosystem | Marketing | Captura Community