Coming Soon: Auto-Attached Abandoned Cart Campaigns
Summary: Kelly Doherty (Captura), Kelly Doherty, announces an upcoming update for Captura, introducing auto-attached abandoned cart campaigns. This feature aims to enhance revenue by ensuring every new job created will automatically have follow-up campaigns, thus bridging gaps where 38% of galleries currently lack attached campaigns. The implementation is expected to boost average order value by approximately 20%. For more details, readers are encouraged to check the full blog post or contact Captura's marketing team for support.
Big update on the way that's going to save you time and drive more revenue.
We're rolling out auto-attached abandoned cart campaigns across the Captura ecosystem. That means every job you create will automatically have follow-up campaigns running from day one. No setup, no extra steps, no gaps.
Here's why this matters: jobs with campaigns attached see about 20% higher average order value. But right now, 38% of galleries don't have a campaign attached. Not because the strategy isn't there, but because it's easy to miss a step when things get busy.
This update removes that gap entirely. Every job covered. Every parent followed up with. Every opportunity captured.
Read the full blog post for more details.
Questions? Reach out at studiomarketing@captura.io or connect with your marketing strategist. We're here to help.