How to get Email Addresses from Schools | Marketing

Meg Heyden (Captura) · 2026-04-10T20:19:03.827950Z

Flip the narrativeWhen a school provides email addresses, it is the most secure way for you to ensure that you deliver image galleries to the approved parent and guardians only. This should be a talk track with every school. As a studio, you don't want to have to be the one responsible for determining who should receive access to a gallery. It's a win win for everyone, because the schools have more control and we know that email addresses = revenue.Create a Parent PromiseHave a parent promise available on your website that speaks to how you will contact parents with common sense and respect as well as a parents ability to opt out of communications at any time.Know your stuffFrom the SPOA, Student Data Security in School Photography Explainer (found here: https://www.schoolphotographersofamerica.com/student-data-privacy-help)"Federal laws that govern student data in school photography FERPA (Family Educational Rights and Privacy Act) FERPA governs the disclosure and use of student education records. Under FERPA: • Schools may share limited directory information with authorized vendors acting on the school’s behalf • Vendors may use the data only for the contracted purpose • Unauthorized use or disclosure is a violation of federal law Photography companies operate as school officials with legitimate educational interest, as defined by district contracts.What other tactics do you use?

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How to get Email Addresses from Schools | Marketing | Captura Community