Introducing the Candy Aisle upsell experience
Summary: Helina Medhin (Captura) introduces a new checkout experience, dubbed the 'Candy Aisle', aimed at increasing order value for school photography ecommerce by encouraging additional purchases before checkout. Adrian Stewart suggests utilizing this feature to offer free shipping once a certain order value is reached, indicating interest in further enhancing customer incentives. Helina Medhin (Captura) acknowledges the suggestion by tagging colleagues, possibly to discuss this idea further internally.
A smarter way to increase order value in school photography ecommerce
One of the most powerful moments in the buying journey happens right before checkout.
It’s the moment when shoppers are already committed to purchasing and often open to adding just one more item to their cart. For school photography studios, that moment can make the difference between a standard order and a significantly larger one.
We’ve been testing a new checkout experience designed to make that moment work harder for studios.
Adrian Stewart
·6 months agoIs there a way we can use this "Candy Aisle" to allow for Free Shipping once an order hits a target $$ amount?
Helina Medhin (Captura)
OP6 months ago@Maddie Kinnisten @Kelly Doherty (Captura)
Michele Federschneider (Captura)
·6 months agoGood question Adrian. That's something we are currently working to add, targeting to have that ready in June. We'll keep you posted when it's live!