Captura Reads Mean Tweets! (SPOA 2026)
Summary: Brett Zucker expressed gratitude to participants for joining a session with Chris Whyde, which was both entertaining and centered on Captura's relationship-driven approach. They emphasized the importance of impact in their work, stating that tasks should be usable, measurable, and beneficial. Leyton Prentice commented on the session's marketing analogy to Big Foot, highlighting the goal of leaving a significant impression.
Thank you all for joining this session with Chris Whyde and I! So much fun for us and I hope you all enjoyed it! While we made some jokes along the way, the content is rooted in Captura's commitment to putting our relationship first. We appreciate you all! Attached is a copy of the slides (no worries, it's SFW).
... and remember to hold us accountable to our Definition of Done! "DONE MEANS IMPACT—NOT ACTIVITY. IF IT’S NOT USABLE, MEASURABLE, AND HELPING STUDIOS MAKE MORE, IT’S NOT DONE."
Helina Medhin (Captura)
·3 months agoSo much fun, and very useful info. Thanks, @Brett Zucker and Chris!
Leyton Prentice
Admin3 months agoI think my favorite was comparing marketing to Big Foot - as a marketer, we always want to make a BIG FOOT print!