🎥 Event Recording: Using data & BYOs to grow revenue this season
Build Your Own Packages and why they are the Selling Tool Parents Want
Did you know that over 77% of surveyed non-buyers said they wanted the option to Build Their Own package?
Watch the event recording and share your thoughts with us. Below is the outline of what we covered and why you should watch!

Industry data continues to show that parents value flexibility, personalization, and the ability to purchase exactly what they need.
Join this live session to discover how Build Your Own (BYO) packages can increase customer satisfaction while helping grow your average order value.
In this session, you'll learn:
Why BYO packages are becoming an expectation for today's parents.
How industry survey data supports the use of Build Your Own packages as a sales strategy.
How to create and configure a BYO package from start to finish.
How to leverage a hybrid package.
The surprising impact that terminology can have—why the words you choose (such as "credits" versus familiar photography terms) can influence how parents shop and understand your offerings.
Best practices for presenting BYO packages to maximize participation and sales.
Whether you're creating your first BYO package or looking to improve your current offerings, you'll leave with practical strategies you can implement immediately for your next season.
Share your feedback on what other live events you want to see and let us know your thoughts on the content covered in this recording.