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Client Experience
  • Discussion
    Claudia Platzer
    • ProductChevronRightIcon
    • Releases, Features & Announcements
             
    Claudia PlatzerAdmin
    Increase Your Revenue: Week 1 — Affirm + Promotional Banners
                                                     

    What if you could give families more flexibility to buy and make your best offers harder to miss? That’s what we’re looking at in Week 1 of our Increase Your Revenue Opportunity Series . Affirm gives eligible customers the option to split their purchase into manageable payments, while Promotional Banners put your offers front and center in the shopping experience. Together, they give you two simple ways to help drive more revenue from every gallery — without having to rethink your entire customer experience.   Watch this week’s walkthrough to see both features in action and how you can put them to work in your studio. Already using one or both? We’d love to hear what’s working for you. What offer or promotion gets the best response from your customers? And if you’re using Affirm, have you noticed a difference in the way families shop? See the teaser clip below, watch the full video here.

    3 weeks ago
    0
             
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    • WorkflowChevronRightIcon

    Taking Workflow on the Road: Captura X Technicare Onsite Workshop

                                                                                                                     

    There’s something special about getting the right people in a room together and our recent lab onsite in Edmonton, Alberta, was a perfect example of that. Hosted in partnership with the incredible team at Technicare, the day brought together current clients, industry partners, and potential new clients for a day filled with high energy, plenty of laughs, and meaningful collaboration. One of the highlights of the day was the opportunity to have open and honest conversations about some of the concerns and obstacles currently facing the industry. From navigating operational challenges to identifying opportunities for sustainable growth, we discussed practical tools and strategies that can help mitigate risk, improve efficiency, and set studios and labs up for continued success. These conversations are a great reminder that innovation isn’t just about new technology, it’s about understanding what our clients are experiencing and finding better ways to support them. Kalyn Showcased what makes Workflow such a versatile solution and highlight some of the exciting new capabilities our team has put in place. It was a great chance to demonstrate how Workflow can adapt to the evolving needs of labs and studios, while helping teams streamline their processes, manage risk, and create new opportunities for growth. Seeing the conversations and ideas sparked by the demo was one of the best parts of the day! We also had the pleasure of connecting with Kelly from our marketing team, who shared insights into the trends our studios have been seeing and explored different ways businesses can leverage those trends to drive revenue. From understanding changing customer expectations to identifying new opportunities within the market, the conversation highlighted the importance of staying curious, staying connected, and being willing to adapt. A huge thank you to the entire Technicare team for their continued partnership and for everything they did to make this event such a success. Your hospitality, collaboration, and enthusiasm helped create an environment where great conversations could happen, ideas could be shared, and relationships could grow. We truly appreciate the partnership and look forward to everything we’ll continue to accomplish together. And keep your eyes out… you never know when we might be coming to a lab near you! 👀

    Ally Sasse (Captura)
    Ally Sasse (Captura)Posted 1 month ago • Last reply 1 month ago
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  • Discussion
    Tearah Fox  (Captura)
    • News & Announcements
             
    Tearah Fox (Captura)Admin
    🎥 Event Recording: Using data & BYOs to grow revenue this season
                     

    Build Your Own Packages and why they are the Selling Tool Parents Want Did you know that over 77% of surveyed non-buyers said they wanted the option to Build Their Own package ? Watch the event recording and share your thoughts with us. Below is the outline of what we covered and why you should watch! Industry data continues to show that parents value flexibility, personalization, and the ability to purchase exactly what they need. Join this live session to discover how Build Your Own (BYO) packages can increase customer satisfaction while helping grow your average order value. In this session, you'll learn: Why BYO packages are becoming an expectation for today's parents. How industry survey data supports the use of Build Your Own packages as a sales strategy. How to create and configure a BYO package from start to finish. How to leverage a hybrid package. The surprising impact that terminology can have—why the words you choose (such as "credits" versus familiar photography terms) can influence how parents shop and understand your offerings. Best practices for presenting BYO packages to maximize participation and sales. Whether you're creating your first BYO package or looking to improve your current offerings, you'll leave with practical strategies you can implement immediately for your next season. https://youtu.be/BbKIFJUURq4 Share your feedback on what other live events you want to see and let us know your thoughts on the content covered in this recording.

    2 months ago
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  • Discussion
    Victoria Mossbarger
    • Captura Community General
             
    Victoria Mossbarger
    Archiving Galleries
                                                                     

    How is everyone handling archiving galleries? Particularly in regards to customer support after the images are archived. We offer past years images at a higher price but we want customers to feel the urgency to buy it now and not wait. We would like for the galleries to have an "unlock/unarchive fee" but we also want to be able to place orders.

    3 months agolast reply 3 months ago
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  • Discussion
    Heather Lusk
    • Photography and Capture
             
    Heather Lusk
    Wording for a sign
                                                     

    Get your creative juices flowing this holiday weekend! I need some help for wording on a sign in our studio. We've had an uptick in issues with parents taking pictures of their child - and of the Workflow screen during Capture - when they accompany their seniors to the senior photo session. Part of it is probably our fault, since we've really encouraged parents to attend as part of capturing the memories of the senior year. Sessions are scheduled, and roughly a quarter to a third have a parent along. We have one that says: "Please: No cell phones during Senior Yearbook Session." Obviously that isn't working. In my mind I'd like for the sign to say: "Respect that this is an art form, stop stealing photos, and put your #$*% cell phone away!" So probably somewhere in between - thoughts?!

    3 months agolast reply 3 months ago
    3
             
  • Discussion
    Reina Meza
    • Workflow
             
    Reina Meza
    Transfer Students
                                             

    What kind of workflows do you guys do for transfer students? I find myself having to copy data and images to several jobs where students transfer from one school to another in the same district. This can take up a lot of time when its 40+ students coming from different schools in the same district. If we have their data and images in our jobs there an easier way to do this? I am hoping something like transferring orders but with subjects.

    6 months agolast reply 4 months ago
    5
             
  • Discussion
    Tearah Fox  (Captura)
    • Captura Community General
             
    Tearah Fox (Captura)Admin
    Onboarding feedback wanted
                                             

    Hi Everyone, Can we talk ONBOARDING!?!?! I am incredibly interested to hear from both folks who are currently or have recently onboarded to Workflow. Plus any new hires who had to learn the platform at an established studio, along with, of course, any of the people who've been around the block with us and just want to contribute their thoughts on the topic. I would love to gather feedback regarding What did you like about onboarding, what worked well? What needs improving? Was anything missed that you would have wanted included? How do you prefer to learn? Video, reading with photos, watching a webinar, in person, onsite etc Do you prefer AI voices or a real person for video content? How long do you like to spend focused time learning each day/week? What do you think makes learning more fun and enjoyable? (because let's be honest, new things often feel pretty dang hard) Any other random insights you have, I absolutely want to hear them! Picture of Joe my pet kangaroo for attention.

    7 months agolast reply 7 months ago
    4