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Revenue Growth
  • Discussion
    Meg Heyden (Captura)
    • Marketing
             
    Meg Heyden (Captura)Admin
    Sharing Holiday Backgrounds
                                                     

    Love it or hate it, you can use AI to create backgrounds! I have only used my paid account on ChatGTP, but I'm sure others work as well. Here are some holiday ones I created so you don't have to. DOWNLOAD MY JPGS: https://drive.google.com/drive/folders/13daHgZUIVn5Ld1K6TH_Zoc-kiyVeGlHQ?usp=sharing You should be able to use most or all of them in you Fall galleries if you want to add them for November and December Sales. Here is a sample gallery so you can see them without trying too hard. SAMPLE GALLERY : https://shop.imagequix.com/s2135572278/photos/all Photo for attention :)

    yesterday at 8:28 PM
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  • Discussion
    Claudia Platzer
    • Workflow
             
    Claudia PlatzerAdmin
    Increase Your Revenue: Week 3 — Strikethrough Pricing + Display Badges
                                     

    You might already have a great offer. But is the value obvious when families enter your shop? That's what we're looking at in Week 3 of our Increase Your Revenue Opportunity Series Watch this week's walkthrough to see both features in action and how you can use them in your own shop: https://hubs.ly/Q04yy8lr0 Strikethrough Pricing helps customers see the difference between an original and current price, while Display Badges help draw attention to the products, packages and offers you want them to notice. Together, they're two simple ways to merchandise your shop and make your value easier to understand at a glance. Already using them? Take another look at your current setup. Are your strongest offers standing out? 👇 We'd love to hear from you: What products or packages are you highlighting this season?

    1 week ago
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  • Discussion
    Lucy Richards
    • ProductChevronRightIcon
    • Releases, Features & Announcements
             
    Lucy Richards
    💰 Increase Your Revenue: Week 2 — Service Fees
                                             

    What if a small addition to every order could create another revenue stream for your studio? That’s what we’re looking at in Week 2 of our Increase Your Revenue Opportunity Series. Service Fees can be configured directly within your Cart Template,  look for the Handling settings in Workflow , and displayed clearly as part of the customer's order summary. For studios processing hundreds or thousands of orders, that additional revenue can add up. And we’re not just talking about the theory. Cherished Memories Photography says adding a Service Fee has generated significant additional revenue for the business without negatively affecting the customer experience. Thanks @Mike Norkin @Alex Ela 🎉 🎥 Watch this week’s walkthrough see where to configure your Service Fee under Handling , how it appears to customers and what to check before publishing. https://www.youtube.com/watch?v=kt9m7Ic4eGc&t=7s Already using Service Fees? Take a look at your current setup and make sure your amount, wording and checkout preview still match your approach. Already live for fall? You can test it on selected jobs now or add it to your spring setup plan. 👇 We’d also love to hear from you: Are you already using Service Fees? What has your experience been?

    2 weeks agolast reply 2 weeks ago
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  • Discussion
    Claudia Platzer
    • ProductChevronRightIcon
    • Releases, Features & Announcements
             
    Claudia PlatzerAdmin
    Increase Your Revenue: Week 1 — Affirm + Promotional Banners
                                                     

    What if you could give families more flexibility to buy and make your best offers harder to miss? That’s what we’re looking at in Week 1 of our Increase Your Revenue Opportunity Series . Affirm gives eligible customers the option to split their purchase into manageable payments, while Promotional Banners put your offers front and center in the shopping experience. Together, they give you two simple ways to help drive more revenue from every gallery — without having to rethink your entire customer experience.   Watch this week’s walkthrough to see both features in action and how you can put them to work in your studio. Already using one or both? We’d love to hear what’s working for you. What offer or promotion gets the best response from your customers? And if you’re using Affirm, have you noticed a difference in the way families shop? See the teaser clip below, watch the full video here.

    3 weeks ago
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  • Discussion
    Christian Perry
    • News & Announcements
             
    Christian PerryAdmin
    MVP 2026 is coming—help us build it together
                                                     

    Last year , 90+ of you showed up for MVP. Here are some of the attendees - @Alex Ela @Zach Reininger @Luke Stewart @Eric Leszkowicz @Rachel Marrazo @Mark Motichek @Rachel Marrazo @Chip Bowen @Angie Buhr @Dennis Craft @Nick Gigante @Erica Wallin @Ginny Winston @Amanda Shores @David Kapper and so many more! Not for a typical conference—but for something more useful. No fluff. No theory. Just real workflows, real numbers, and real conversations from people doing the work every day. And that’s exactly what made it valuable. See what you missed from 2025 Studios shared how they: Simplified pricing to improve the entire order-to-delivery experience Used automation to save hours (and avoid costly mistakes) Turned yearbooks into a consistent revenue stream—not a headache Got time back with AI editing and reinvested it into school relationships Tested new capture methods like QR and facial recognition Applied smarter marketing strategies that actually drove participation But here’s the most important part: MVP worked because you shaped it. So let’s do it again—this time, even better

    For MVP 2026 , we want to go deeper into what you care about most. What would make this event a must-attend for you? What challenges are you trying to solve right now? What workflows do you want to see broken down step-by-step? What’s working in your studio that others should learn from? Where are you trying to grow next—revenue, efficiency, new offerings? Whether it’s pricing, yearbooks, automation, marketing, staffing, or something we haven’t even listed—nothing’s off the table. This isn’t our event. It’s yours. The biggest impact from MVP comes from studios learning from each other. So if you’ve: Found a workflow that saves serious time Increased your average order value Cracked the code on participation Built something others could learn from We’d love for you to be part of shaping (or even leading) a session. Drop your ideas below 👇 Comment with: Topics you want covered Questions you want answered Or sessions you’d be excited to lead We’re building MVP 2026 with you—so let’s make it the most valuable one yet.

    6 months agolast reply 6 months ago
    2
             
  • Blog banner
    • MarketingChevronRightIcon

    Coming Soon: Auto-Attached Abandoned Cart Campaigns

                                     

    Big update on the way that's going to save you time and drive more revenue. We're rolling out auto-attached abandoned cart campaigns across the Captura ecosystem. That means every job you create will automatically have follow-up campaigns running from day one. No setup, no extra steps, no gaps. Here's why this matters: jobs with campaigns attached see about 20% higher average order value. But right now, 38% of galleries don't have a campaign attached. Not because the strategy isn't there, but because it's easy to miss a step when things get busy. This update removes that gap entirely. Every job covered. Every parent followed up with. Every opportunity captured. Read the full blog post for more details. Questions? Reach out at studiomarketing@captura.io or connect with your marketing strategist. We're here to help.

    Kelly Doherty (Captura)
    Kelly Doherty (Captura)Posted 6 months ago
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