Dynamic Display Images are here. Start where they’ll make the most impact.
Summary: Amanda Lafleur discusses the benefits of Dynamic Display Images for a personalized shopping experience, suggesting a strategic, phased approach to implementation. They encourage starting with products that are hard to visualize and crucial to sales, and recommend using shopper images to boost purchase confidence. Amanda Lafleur invites others to share their experiences and look at the guide for setup instructions.
Dynamic Display Images give shoppers a more personalized buying experience by showing their own child’s photo on eligible products and packages, helping them better visualize what they’re buying.
But this doesn’t need to be an “all or nothing” implementation. You don’t need to update every product on every price sheet to start seeing value.
Instead, start where the shopper needs the most help visualizing the product.
Take a look at your price sheets and ask:
Which products are hardest for shoppers to visualize?
Which products or packages are most important to your sales strategy?
Where could seeing their own image give shoppers more confidence to buy?
Which job types would benefit most from a more customized shopping experience?
Pick a few high-impact opportunities, see what you learn, and expand from there!
Ready to get started? Check out the Dynamic Display Images guide for setup instructions. And if you’re already experimenting, share where you’re starting in the comments. Your approach might help another studio decide where to begin.
